Article Marketing for Effective Link Building

March 27th, 2008

Two factors affect your search engine ranking with Search Engines:

1.The relevancy of your content to any given search
2.The number of incoming links to your site and not just any link but links that are relative to your site content.

Most search engines look at relative links a positive vote for your site.In other words id 100 other sites are lining to yours then you must have a valuable site because all these other sites would not be linked to you otherwise.

You can accomplish effective link building by any of the following methods:
1. Try to get other relative sites to reciprocal link with you which might involve sending out numerous emails to other web site owners requesting a link exchange. (Sometimes perceived as spamming)
2. Hire a link-building company to find and setup quality links to your site. This is very effective but can be very costly.

So what can you possibly do to build up your links?

Article Marketing to the rescue.

You can write articles and submit them to other sites for free. At the end of the article you have a resource box with all of your information and you guessed it a link to your web site.

With Article Marketing you can accomplish several things:
1.Establish yourself as an expert
2.Generate Leads
3.Increase your site traffic
4.Improve your search engine rank

Whatever you area of expertise is you can write an article about it and if it is written well it will gain valuable incoming links to your site.

Article Writing Tips

Remember that you are trying to do 2 things. You are establishing yourself as an expert in your field. If your field is Multi Level Marketing just think what the value would be if you were an established expert. Secondly you are trying to provide valuable content to your readers. You are NOT trying to blatantly promote your product or service. Your web site is where you are doing that. Too much hype and you will not accomplish your purpose.

Do not include links in the body of your article. Many site will ban your article or at a minimum strip the links. The links to your web site are gained from the Resource box of your article.

What to include in your Resource Box

This area is where the link building takes place. However it is not the place for an actual ad. Keep it simple. Less is more. Believe me if the article you submit is of value people will post your article and you will get clicks to your site so people can find out more.

Include your name, business and a short description of your product or services. You can also include a call to action but keep it simple. And most important include a link to your web site.

Article MArketing can provide a great resource for people that do not have an expertise in web site building and html.

At BuyLeadsforLess we can submit your Article to over 360 article directories.
Each article can be submitted for only $44.95.

How to select a Lead Vender

March 27th, 2008

There is no shortage of Lead Venders on the Internet. And of course it goes without saying that they all offer the best leads.

Here are the critical factors that you must consider when purchasing leads
from anyone.

Can you reach the lead vender on the phone ?
Many online businesses do not have the staff to answer the phones.
Many are not even very good at answering emails in a timely manner or at all.

You have questions and you deserve answers at a minimum by email but you should be able to call also.

Are the prices of leads reasonable?

Leads come in a vast variety from simple opt-in emails to Real Time Phone Verified Leads.The basic difference is how much filtering has been done before you receive the lead. The more work we do the more you pay.

You should always compare pricing of equivalent leads. Make sure you are comparing apples to apples. If you don’t understand what you are about to purchase then call or send an email for clarification.

How do you evaluate the leads after you have purchased them?

Every lead vender can have a “bad” batch of leads from time to time. The rule of thumb is to purchase at least 3 batches of leads before making a decision about the quality. It is always easiest to blame the leads for lack of success but to be fair you should make sure to include your performance in the final evaluation.

Some items to consider when evaluating leads:
Did you reach all of the leads?
Was the person listed as a lead at the phone number given?
Were they receptive to your call?

If the person did not sign up in your opportunity the that does not make them a bad lead. There are lot’s of choices when it comes to a home based business.

Is there a Lead Replacement Policy?

No lead Vender will offer a universal replacement policy. But with that said they should offer replacements of certain leads. You should expect the following for reasonable replacement:

Phone Verified Leads should have a good phone number.
Phone Verified Leads should have the correct person at the phone number listed.
When you reach a custom generated lead they should know what you are calling about.
Opt-in Email leads should have no more than a 30% bounce rate.
Surveyed Leads should have no more than 25% bad phone numbers.

Most Lead Venders only offer leads and no other services. You may want to consider a Lead Vender that offers an entire eMarketing program. After all if they are involved with generating leads then they should have an extensive knowledge of Internet Marketing and be willing to offer those services.