BuyLeadsforLess

This is a story about a little autoresponder campaign that turned to GOLD!

I use an autoresponder that gets about 5 deliverabilty on a scale of 1-10.
It has import capabilities of 500 per day.

Not a lot you might say and 3 months ago I would have agreed.

I would plugin my 500 leads per day. It was an easy routine to follow and did not take a lot of time. I would buy 15,000 aged Optin email leads each month and get them all formatted and split them into batches of 500. That was easy too since I had a free list splitter that worked extremely well.

I had a 7 message campaign that sent a new message every 2-3 days. This setup of messages was mostly generic so it would fit for just about any Biz Opp.

I included a link that I tracked the number of hits and drove the traffic to a doorway page. Literally this is a set of doors. The lead must make a choice of which door they want. All I was looking for at this point was a lead that wanted to make a change. After all if they do not want to make a change what did they need me for?

They filled out a short form and were redirected to my landing page. If you know anything about leads then you know that a Real Time Short Form Leads runs around $1.10 each and a Real Time Redirected lead can run $5.00.

At this point that is exactly what I had a Real Time Short form lead with a redirect to my page!

On my lead capture page they had the opportunity to review more information about my Biz Opp and a second form requesting more information. Did I care if they filled out the second form? Not Really.

If they did Great! Then I would call them first. If they didn’t then I still knew that they were exposed to my specific information and I already had there information so I could follow up.
Heck there was always a chance since the lead came in Real Time that they were reviewing my landing page when I called them.

What more could you possibly need?

• A Lead that wants to make a change.
• A Lead that gave you basic contact information.
• A Lead that has been exposed to the details of YOUR BIZ OPP

How can a lead get any better? At this point the lead has everything that you need to contact a person that has an interest in a Home Biz.

This campaign has had a total of 17,000 leads imported as of 8-21-08 and I have had 75 leads come through directly to me in Real Time that have all seen my landing page.

So what did this cost me?

$24.95 per month for the Autoresponder
$50.00 for the Optin Email Leads

And the final cost per lead? Drum roll Please ….. 99.9 cents per lead.

Sorry folks but it does not get better than that. If you need interested people to call then this is the real deal. It is all a numbers game and this will give you the numbers at a reasonable cost.

If you would like more information about autoresponders and how they can help build your business -

Call 818-206-5286

Ask for Bill

Over the past few months I have been doing a research project.
You see my business is not just selling leads. I am an avid Internet marketer.I experiment with all forms of online advertising and over the years I have been tracking my results much more closely than when I first go started 8 years ago.

I have sold thousands of leads and talked with hundreds of customers and as you can imagine the feedback has been varied. This made me question why some people would praise the leads as the best they have ever had to others that say they are the worst.

The leads are always generated with the same dynamics so when analyzing any data you must account for the variables. During my research I discounted the quality of the leads as being a variable since they are generated the same way day in and day out. Of course there are custom lead generation campaigns that we use but I did not take these into account for this research.

So what are the variables if the leads are considered equal.

The person working the leads and the methods that they use to work them.Obviously skill level does become a factor and I have no way to gauge that at least with this research project. My intent was only to see the methods used when a prospect finally reached a lead capture page and actually filled out the from.

Now if you have been in this business for any length of time a lead that has reached your page and requests more information is GOLD!

So I set out to find 100 Networkers, 25 each in 4 different companies. I will not name the companies because I am not trying to pick on any company in particular and since the results stayed relatively the same across all of the companies that I tested.

Test Results:
100 Survey Forms filled out

Return Phone Calls within 24 hrs - 20%
Follow up Phone Call within 1st week - 10%
2nd Follow Up Phone Call after 1st week - None
Email Autoresponder Campaign - 40%

These are extremely sad results. I could not believe these figures when I finally totaled all of the numbers. After seeing these results I no longer wonder why most network marketers fail. It is simple:

They fail to follow up!!!

Since being in business online and I will refer primarily to BuyLeadsforLess.com I have had an auotresponder campaign in place. It is the single best way to stay in touch with my customers. I have had many, many new customers tell me that they have been receiving my emails for awhile and after many months they decided to give me a call. Would they have called if they were not actively receiving emails from me? Absolutely not! But is that enough?

Sorry but no it isn’t. I follow up with every customer. If they call me I return the call within 24 hours. If they email me again I answer the email within 24 hours. I also run a web design business and I have several list building techniques in place. When I get someone to a page and they are requesting more information I FOLLOW UP! Does this mean 1 or 2 phone calls. No what it means is I follow up until I no longer consider them a lead.

I had a long time customer tell me just yesterday that he loves our leads and he must since he buys several packages per month and has for years. He said the trick is the follow up. He continues to contact the lead until they are no longer a lead for his business.

The old saying ” The money is in the follow up” is absolutely TRUE!

I personally use 2 autoresponders to help me with my follow up. I have my first autoresponder which allows me to import Opt-in leads and then I have a super clean autoresponder that sends directly from my computer through my local ISP. I am in complete control and I get extremely good delivery.

The first autoresponder is here:
http://buyleadsforless.com/autoresponder_systems/premium_autoresponder.html

My local autoresponder software is here:
http://jonline.biz/ccount/click.php?id=82

If you have questions about how to use an autoresponder or would like to get started give me a call 818-206-5286
You can bet that I will follow up with you.

Many Network Marketers do not have a web site that they have control over. This would be your typical replicated corporate site or Team web site.
Even though these sites have there place and function, effective SEO is not one of them.

You have no control over key items that are critical to gain organic rank and traffic to your site.

• Modify the Content of your site
• Modify the Meta Tags
• Exchange Links

So how can you utilize your site?

Build incoming links!

There is an easy and under utilized method to build links to your site that will provide incoming links and also long term traffic to your replicated site.

Write and Submit Articles!

No matter what your MLM is there is a wealth of information available on and offline that you can draw from to write many articles. Webmasters are always looking for content and when you write an article that is used you always include a Resource box which is where you include a link to your replicated site.

You also submit your article to Article Directories which depending on the content can be included in hundreds of directories.

Is it worth a couple hours of your time to gain hundreds of backlinks?

We have published a Real life case study about how one single article provided us with 162 links (at last count).

http://buyleadsforless.com/blog/?cat=11

We use Article Submission software to assist us in getting our articles listed in all of the relative article directories.There are hundreds and you can manually submit to each of them but it will be well worth the investment to use software to assist you.

If you feel that you do not have the skill to write article I know that you can learn if you think a bit out side the box you can even recreate already written articles and add your slant to it. There are numerous articles available on how to get started with writing your own articles.If you are adamant about not writing your own articles then you can always hire Ghost writers. They will write high quality articles that you can use as your own.

Do realize what it can do for you to become known as an expert in your network MArketing Opportunity? That is what you will be considered after you get a few articles under your belt.

Other alternatives for getting some articles written:
Hire a local college student to research and write for you
Hire a local high school student to research and write for you

Article directories are not the only place to present your articles.

You can also use the articles in:

• Forums
• Press Releases
• Blogs

If you are overlooking the power of writing articles the frankly you are missing the boat. The ROI for your time is well worth it. You may even find that you enjoy writing.I have finally disciplined myself to write regular articles and I find it very rewarding and profitable.

If you do not have your own web site then this is one of the only ways to use the corporate site that you were given when you joined your opportunity. We highly recommend that you have your own web site. Without one it is like being a car mechanic with no wrenches. Until you get a web site then this is a method that will serve you well.We can recommend several options for writing and submitting your articles.

Recommended Software

Bill Robinson - 818-206-5286
www.buyleadsforless.com
Building Web Sites and Lead Generation Systems since 2000

It is fairly simple to register a domain name. You will need a few things:

• A Domain Registrar
• A Domain Name
• A Credit Card
• Hosting for the Domain Name

The Domain registrar is where you setup your domain. It is the starting point when someone is trying to get to your site. I recommend 2 different places to register your domains.

www.godaddy.com

Use Go Daddy if there is absolutely no chance that you will be associated with spam. You must be sure that you will not be sending any message thru an autoresponder to drive traffic to your site. If you are not sure then do not take the chance. They will shut down your site.

www.discountdomainregistry.com

I have used this registry for years and they are not as inexpensive as Go Daddy but they will not shut down your site if you are accused of spam. I am not recommending that you spam to drive traffic but do not take the chance to have advertising in place just to see your dollars wasted because you have no site up.

Selecting a Domain Name

Most people select a domain name because it is cute or clever but you should be selecting a domain name that people might actually search for.

Case in Point:

A web site that offers Mold Inspection and testing should have a domain name that has keywords in the name that people will be searching for. I was able to have a customer register www.moldinspectionandtesting.com. Mold, Mold Inspection and Mold Testing were 3 of the top 3 words searched for on this subject. Take your time and do your research before you register your site.

Credit Card

If you are on the Internet then you will need a credit card to register your site.

Web Site Hosting

Once you have a domain name you will need server space to host your site. There any many places to host your site. Make sure you find out what options you will need and then compare hosting services. www.buyleadsforless.com offers hosting for your web site.